The field of Business Management encompasses areas such as production, marketing, human resources, research and development, information systems, and finance.

The curriculum is structured around key areas including Marketing and Distribution, Finance and Accounting, Organization and Human Resources, Operations and Innovation, and Information Applications.

In response to industrial development needs, the program places special emphasis on emerging fields such as digital marketing, artificial intelligence, big data, and sustainable management.

The department actively promotes courses and credit programs in Digital Marketing, Innovation and Entrepreneurship, and Corporate Sustainability Management, aiming to cultivate well-rounded business professionals who possess both practical skills and managerial expertise.