跳到主要內容區
  1. 首頁
  2. 系所成員
  3. 專任師資
  4. 助理教授
  5. 張淑楨 助理教授

張淑楨 助理教授

張淑楨 Chang, S.C.

  

職稱

助理教授

學歷

國立臺灣大學資管所博士

分機

6670

電子郵件

susan.c@ntub.edu.tw

研究室

五育樓865(五育樓8樓, 出電梯請右轉)

研究領域

行銷科技、大數據行銷、數位行銷、電子商務、機器學習、人工智慧與生活
       

 

工作經歷與專業服務

  • 中國文化大學廣告系專任助理教授
  • 萬泰國際物流股份有限公司專任資訊課主任

 

專書

  1. 汪志堅, 陳才, 吳碧珠, 張淑楨, 周峰莎, 張惠真, 楊燕枝(2022) 行銷管理：綱要與評量。全華圖書。

 

期刊論文 

  1. Wang, C.-C., Chang, S.-C., & Yu, Y. H. (2025). Using gamification to enhance learning: A college course case study. Entertainment Computing, 54, 100942. https://doi.org/10.1016/j.entcom.2025.100942

  2. Wang, C.-C., Chang, S.-C., & Hsieh, I.-H. (2025). Motives for following social media influencers: Scale development and validation. Information Development, 0(0). https://doi.org/10.1177/02666669241309014

  3. Wang, C.-C., Chang, S.-C., & Lu, C. H. (2024). Exploring and Clustering the Influence of Social Media Influencers. Contemporary Management Research, 20(1), 25-45. https://doi.org/10.7903/cmr.23537

  4. Wang, C.-C., Chang, S.-C., & Kuo, C.-Y. (2024). 網紅代言人影響力: 量表發展與驗證. 電子商務學報, 16(3), 295-336.

  5. Hsiao, T.-C., Chen, T.-L., Chang, S.-C., & Chang, T.-P. (2024). Research on smart contracts for Omnipresent AI in commercial health insurance. Enterprise Information Systems, 2442405. https://doi.org/10.1080/17517575.2024.2442405

  6. Chang, S.-C., Lin, Y.-F., & Chiu, Y.-P. (2023). From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory. International Journal of Marketing, Communication and New Media, 11(21), 112-131.
    https://doi.org/10.54663/2182-9306.2023.v11.n21.112-131

  7. 張淑楨, 陳翔, & 張允瑄. (2023). 擴增實境廣告之互動性與遠距臨場感對廣告態度之影響力研究. 電子商務研究, 18(1), 45-74.

  8. 張淑楨, & 王薏雯. (2023). 代言人效果與資訊細節度對低產品涉入消費者廣告態度之影響. 行銷評論, 20(2), 23-48.

  9. 邱于平、張淑楨、林義倫（民110），『從社會影響理論探討社群平台之廣告成效』，資訊管理學報，第二十八巻，第一期，頁37-62。本人為通訊作者。(TSSCI)
  10. Chang S.-C., Wang C.-C., Kuo C.-Y. (2020, Sep). Social Media Influencer Research: An Bibliometric Analysis. International Journal of Electronic Commerce Studies, 11(2), 75-86. 本人為第一作者、通訊作者.
  11. Chang, S.-C., Chiu, Y.-P. & Hwang, J.C. (2020, Sep). Determining Satisfaction from Gameplay by Discussing Flow States Related to Relaxation and Excitement. The Computer Games Journal, 9, 369–382. MOST 109-2410-H-034-002. 本人為第一作者.
  12. Yu-Ping Chiu, Shu-Chen Chang (2020, Mar). Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites. Contemporary Management Research, 16(1),35-54. 本人為通訊作者.
  13. Ong C.S., Chang S.C., Lee S.M. (2015). Development of WebHapp: Factors in Predicting User Perceptions of Website-Related Happiness. Journal of Business Research, 68(3), 591-598. doi: 10.1016/j.jbusres.2014.09.002. (SSCI)
  14. Chiu Y.P., Chang S.C. (2015). Leverage between the Buffering Effect and the Bystander Effect in Social Networking. Cyberpsychology, Behavior, and Social Networking, 18(8), 450-456. (SSCI)
  15. Luarn P., Kuo H.C., Chiu Y.P., Chang S.C. (2015). Social Support on Facebook: The Influence of Tie Strength and Gender Differences. International Journal of Electronic Commerce Studies, 6(1), 37-50.  
  16. Ong, C.S., Chang S.C., Lee S.M. (2013). Website Satisfaction Dimensions: Factors between Satisfaction and Dissatisfaction. Information Development, 29(4), 299-308. doi: 10.1177/0266666912466400. (SSCI)
  17. Ong C.S., Chang S.C., Wang C.C. (2011). Comparative Loneliness of Users Versus Nonusers of Online Chatting. Cyberpsychology, Behavior, and Social Networking, 14(1-2), 35-40. doi: 10.1089/cyber.2009.0321. (SSCI)
  18. Wang C.C., Chang S.C. (2008). Online Chat Dependency: The Influence of Social Anxiety. IEICE Transactions on Information and Systems(Special Section on Human Communication III). 91(4), 1622-1627. doi: 10.1093/ietisy/e91-d.6.1622.(EI)
  19. Chang S.C, Wang C.C. (2008). Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: the Influence of Expertise and Involvement. Communications of the IBIMA. 4, 2008
  20. 翁崇雄, 張淑楨 (民102). 以系統面、行為面與社會面探討網站使用之滿意度與持續使用意圖。行銷評論，10(1)，61-77。

 

研究暨產學合作計畫

  1. 產學合作研究計畫/共同主持人/1130229165357學生創新行銷育成培訓企劃/聯成數網股份有限公司/2024-04-01~2025-03-31
  2. 產學合作研究計畫/計畫主持人/1130224151342/數位行銷活動企劃/掬月拾棲有限公司/2024-04-01~2025-06-30
  3. 產學合作研究計畫/共同主持人/111-2622-H-305 -001 [網紅資料庫與影響力指標之建置與分析：定位區隔、趨勢報告、追隨者輪廓、影響力分析]/國科會/2022-06-01~2023-08-31
  4. 專題研究計畫/計劃主持人/ 110-2410-H-034 -010 [擴增實境廣告之互動性與遠距臨場感對廣告態度之影響力研究]/國科會/2021-08-01~2022-07-31
  5. 專題研究計畫/計畫主持人/109-2410-H-034 -002 [影音廣告沉浸感與廣告涉入對廣告態度與廣告幸福感之影響]/國科會/2020-01-01~2021-06-30
登入成功