李祥銘 Lee, H. M.
	職稱	副教授
	學歷	國立臺北大學企業管理系博士
	分機	6685
	電子郵件	birdcome7777@ntub.edu.tw
	研究室	五育樓847(五育樓8樓, 出電梯請右轉)
	研究領域	行銷、消費者行為、品牌管理、健康傳播、健康促進

工作經歷與專業服務 

• 眼展有限公司業務經理
• 臺北市立大學衛福系專案助理教授
• 健行科技大學企管系專任副教授

期刊論文

1. Lee, H. M. Hsu, Y. H. Chen, T. and Lo, Y. H.(2024) ,“The Effects of Brand Position (underdog vs. top dog) and Comparative Advertising,”  Marketing Intelligence & Planning,43(3),459-480 .(SSCI, IF:3.6, Ranking:113/304, Q2, Business). 

2. Chen, T. Hsu, Y. H. and Lee, H. M.(2023), "Health Appeals of Chinese Medicinal Cuisine Promotion”, Food Quality and Preference, 107, 104855(SCIE, IF:4.9, Ranking:35/173, Q1,  FOOD SCIENCE & TECHNOLOGY  ).

3. Lo, W. Y. Lin, Y. K. Lee, H. M. and Liu, T. Y.(2023), “The Lens of Yin-Yang Philosophy: The Influence of Paradoxical Leadership and Emotional Intelligence on Nurses’ Organizational Identification and Turnover Intention”,  Leadership in Health Services,Vol.36(3), pp.434-457.(ESCI, corresponding author).

4. Lo, W. Y. Lin, Y. K. Lin, C. Y. and Lee, H. M.(2023), “Invisible Erosion of Human Capital: The Impact of Emotional Blackmail and Emotional Intelligence on Nurses’ Job Satisfaction and Turnover Intention”, Behavioral Sciences,  Vol.13(1), pp.37. (SSCI, IF:2.6, Ranking:61/147, Q2, Psychology/Multidisciplinary, corresponding author).

5. Chen, T. Hsu, Y. H. Lee, H. M. and Fan, T. Y.(2022), “Personal Biography as Brand Story of Charity Organization: Narrative Persuasion and Moral Emotion”, International Journal of Electronic Commerce Studies. Vol.13(3), pp.1-20(EI/Scopus).

6. Lee, H. M. Chen, T. Chen, Y. S. Lo, W. Y. and Hsu, Y. H.(2021),“The Effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word of Mouth”, Asia Pacific Journal of Marketing and Logistics, Vol.33(3), pp.712-730. (SSCI)IF:3.97, Ranking:81/153(Business)
7. Lee, H. M. Hsu, Y. H. and. Chen, T.(2020),“The Moderating Effects of Self-Referencing and Relation-Interdependent Self-Construct on Adolescents’ Anti-Smoking Advertising”, Submitted to International Journal of Environment Research and Public Heath,Vol.17(22), pp.8481.(SSCI) IF:3.39, Ranking:41/176 (Public, Environmental & Occupational Health).(corresponding author)
8. Wu, Y. C. Lee, H. M. and Liao, P. R. (2018), “What Do Customers Expect of Travel Agent–Customer Interactions? Measuring and Improving Customer Experience in Interactions with Travel Agents”, Journal of Travel & Tourism Marketing, Vol.35(8), pp.1000-1012. (SSCI) IF:7.56, Ranking:7/58(Hospitality, Leisure, Sport & Tourism).
9. Lee, H. M. Chen, T. Hsu, Y. H. and Wu, Y. C. (2018), “Effect of Complementary Product Fit and Brand Awareness on Brand Attitude after M&As: Word of mouth as a Moderator,” Global Journal of Business Research, Vol.12(1), pp.51-67. (Econlit)
10. Lee, H. M. Hsu, Y. H. Chen, T. and Wu, Y. C.(2018), “Factors That Affect The Perception of Luxury Brands After M&A”, International Journal of research in commerce & management, Vol.9(1), pp.1-11. (ABI).

研討會論文

1. Lee, H. M. Chen, T. Fan, T. Y. Hsu, Y. H. and Lo, W. Y. (2019), “The effects of brand position(underdog v.s. top dog)and comparative Advertising”, SIBR 2019 Osaka Conference, Osaka, Japan.
2. Lee, H. M. Lo, W. Y. Lin, Y. K. and Chen, T. (2018), “The effects of Consumer Ethnocentrism and Consumer Animosity on Perceived Betrayal and Negative Word of Mouth”, 2018 International Symposium on Business and Management, Osaka Japan.
3. Lee, H. M. Chen, T. and Hung, M. L. (2017), “How the Product Fit and Brand Awareness Affect Brand Attitude after M&As: Word of Mouth(WOM) as a moderator”, 2017 International Conference on Studies in Business Management, Law and Education, Tokyo Japan.