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詹雅晴 專案助理教授

詹雅晴 Jhan, Ya-Cing

  

職稱

專案助理教授

學歷

國立臺灣科技大學企業管理系博士

分機

6446

電子郵件

kelly6824@ntub.edu.tw

研究室

五育樓809

研究領域

行銷研究、消費者行為分析、數位學習、遊戲式學習、網路行銷
       

 

工作經歷與專業服務 

  • 國立臺北商業大學 教發中心專業領域教學辦公室 執行長
  • 國立臺灣科技大學 師資培育中心/ 企業管理系 兼任助理教授
  • 中國文化大學 國際貿易學系 兼任講師
  • 臺灣知識庫 甄戰學習顧問中心  學習顧問師
  • 宥佳實業社 業務經理

 

榮譽與獎勵

<國科會計畫>

  • NSTC 113-2410-H-141-002。計畫主持人：詹雅晴，以縱貫性研究分析不同族群長期使用商業模擬遊戲結合ChatGPT之認知與學習行為研究。資訊教育。總核定金額：804,000。執行起迄：2024/03/01 ~2025/02/28。
  • MOST 107-2420-H-011-001-DR。計畫主持人：詹雅晴，適性化商業模擬學習系統建構基礎之探討與發展。電子商務，107年度獎勵人文與社會科學領域博士候選人撰寫博士論文。

<教育部教學實踐研究計畫>

  • PBM1136168。計畫主持人：詹雅晴，你喜歡它嗎?探討以曼陀羅思考法結合六頂思考帽發展創新產品與行銷模式實踐於「新產品行銷」課程之學習表現與成效之研究。商業及管理。執行起迄：2024/08/01 ~2025/07/31。

期刊論文

  1. Luarn, Pin, Jhan, Ya-Cing, & Lin, Hong-Wen*. (2024). Have you spotted where I am? Exploring the impact of different forms of native advertising. International Journal of Mobile Communications. (SSCI IF=1.522)
  2. Jhan, Ya-Cing, Luarn, Pin, & Lin, Hong-Wen*. (2023). A study on EMBA students’ cognitive and decision-making models in learning through play. International Journal of Management Education, 21(1), 100765. https://doi.org/10.1016/j.ijme.2023.100765 (SSCI IF=4.564, Q1) (本人為第一作者)
  3. Lin, Hong-Wen*, Jhan, Ya-Cing, & Lin, Yu-Ling. (2022). Learners’ hierarchical value structure in educational simulation games of supply-chain management. International Journal of Online Pedagogy and Course Design, 12(1), 1-21. https://doi.org/10.4018/IJOPCD.311441  (SCOPUS) (ESCI)
  4. Luarn, Pin, Jhan, Ya-Cing, & Lin, Hong-Wen*. (2022). A contemporary research on learners’ expectations: Innovative attributes on Beer Game with means-end chains theory. International Journal of Game-Based Learning, 12(1), 1-22. https://doi.org/10.4018/IJGBL.304436 (SCOPUS) (ESCI)
  5. Jhan, Ya-Cing, Luarn, Pin, & Lin, Hong-Wen*. (2022). Individual differences in digital game-based supply chains management learning: Evidence from higher vocational education in Taiwan. Sustainability, 14(8), 4614. https://doi.org/10.3390/su14084614 (SSCI/SCIE IF=3.889, Q2) (本人為第一作者)
  6. Lin, Hong-Wen, & Jhan, Ya-Cing*. (2021). The effect of the creativity of mobile game players on the Theory of Planned Behavior. International Journal of Social Sciences and Management Review, 4(6), 22-31. https://doi.org/10.37602/IJSSMR.2021.4603 (本人為通訊作者)
  7. Luarn, Pin, Jhan, Ya-Cing, & Lin, Hong-Wen*. (2021). What is a highly popular post? Popularity benchmark models for posts on Facebook pages. Journal of Applied Management and Advanced Research, 3(1), 1-16. https://doi.org/10.34047/JAMAR.2021.v03i01.001
  8. Lin, Yu-Ling, Jhan, Ya-Cing, & Lin, Hong-Wen*. (2020). A good partner in sleeping: A research on customer value regarding mattresses. European Journal of Business and Management Research, 5(6), 1-6. https://doi.org/10.24018/ejbmr. 2020.5.6.667
  9. Lin, Hong-Wen, Jhan, Ya-Cing*, & Tseng, Yuan. (2019). Behavioral intention of using one-stop mobile application: Evidence from department stores. Asian Journal of Empirical Research, 9(12), 401-412. https://doi.org/10.18488/journal.1007/2019.9.12/1007.12.401.412 (ABDC Journal Quality List) (本人為通訊作者)
  10. Lin, Hong-Wen, Jhan, Ya-Cing*, & Chao, Wei. (2019). Online shopping behavior of emerging shopping websites. Saudi Journal of Business and Management Studies, 4(3), 207-214. https://doi.org/10.36348/sjbms.2019.v04i03.002 (本人為通訊作者)
  11. Luarn, Pin*, Kuo, Hsien-Chih, Lin, Hong-Wen, Chiu, Yu-Ping, & Jhan, Ya-Cing. (2018). Analyzing user preferences using Facebook fan pages. Interfaces (Special Issue on Applications of Analytics and Operations Research in Big Data Analysis), 48(2), 166-175. https://doi.org/10.1287/inte.2017.0919 (SSCI/SCIE IF=1.434) (SCOPUS)
  12. Lin, Hong-Wen, Jhan, Ya-Cing, Lin, Yu-Ling*, & Wang, Shu-Mei. (2017). Discrepancy of cognitive ability in management decision. International Review of Management and Business Research, 6(2), 488-494. http://www.irmbrjournal.com/archives2.php?vol=6&iss=2&yea=2017&ver=1 (ABI)
  13. Weng, Apollo, Weng, Cathy, Jhan, Ya-Cing*, & Chang, Chin-Yi. (2017). A study exploring the effect of interactive technology with inquiry reading strategy on students’ learning achievements and interests: Middle school students Chinese learning as an example. Journal of Liberal Arts and Social Sciences, 13(2), 117-137. https://tpl.ncl.edu.tw/NclService/JournalContentDetail?SysId=A17017783 【Chinese Version】(本人為通訊作者)
  14. Lin, Yu-Ling*, Lin, Hong-Wen, & Jhan, Ya-Cing. (2015). Are we after the same thing? Differences among different MMORPGs players. Journal of Management and Strategy, 6(1), 21-35. https://doi.org/10.5430/jms.v6n1p21 (ABI)
  15. Lin, Yu-Ling*, Lin, Hong-Wen, Yang, Ya-Ting, & Jhan, Ya-Cing. (2014). Console game value hierarchy: A means-end chain approach. European Journal of Social Sciences, 44(1), 58-77. http://www.europeanjournalofsocialsciences.com/issues/EJSS_44_1.html
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